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New Zealand Dairy Industry Awards needed a strong brand to show their passion for progression in the dairy industry, their drive for creating excellence, and their love of the land and the animal.

We did research within the target market of dairy farmers, to nd out what the industry means to them. Following that we looked into different design styles, and appropriated things from the past to hint to the history of farming in New Zealand, while still keeping a modern and professional look.

The result is a simple, strong mark which represents the values of the Dairy Industry Awards - Innovation, history and cultivating success. 

dia mockups

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