Endeavours Kindergarten is a small new kindergarten based in Hamilton. Their mission is to provide an inspiring, encouraging and friendly environment for children to grow and learn.
Woking closely with the Endeavours team, we were able to create three key words which the brand should embody: courage, kindness and inspiration. These words drove each step of the design process, from initial research and concepts through to colour choice and typography.
Endeavours focuses on small classes in a welcoming and familiar environment, and we wanted this to show through in their brand. Using imperfect lines and handmade type allowed us to create a unique mark which when combined with the banner and colour reflect the values of courage, kindness and inspiration.
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