Chaincraft have been specialising in high quality, stylish chain screens since 2005. Their current brand was dated and didn't represent their values, our challenge was to create a new identity representing quality, trustworthiness and creativity.
We approached the branding process with a clean slate, as Chaincraft’s original branding was not relevant or usable. By understanding their target audience and point of difference, we began to research, concept and develop our ideas.
The outcome was a clean, simple and usable at a range of sizes. By using a gold colour we created a feeling of quality, which can be replaced with gold embossing on printed material. Thin, light typography has been used to keep the design elegant and balanced. A minimal brand mark representing an individual link of the chain provides a unique and memorable aspect to the Chaincraft logo.
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